Jay Costura is a Filipino psychic, seer, paranormal personality, and media figure who has attracted considerable attention through her claimed ability to perceive events, experience premonitions, and provide insights into situations that are difficult to explain through ordinary means.
Her journey to public recognition is particularly interesting because she did not begin her professional life as a television personality. Before becoming widely known for her psychic work, she had a conventional career as a call-center manager. Over time, however, her reported experiences an growing public interest in her abilities opened a completely different path.
Costura became especially recognizable through her appearances on Kapuso Mo, Jessica Soho (KMJS), one of the Philippines' best-known television programs. Her involvement with the program's Gabi ng Lagim Halloween specials introduced her story to a much larger audience and helped establish her as one of the recognizable personalities associated with psychic and paranormal subjects in Philippine popular culture.
Her story has continued to attract attention through television, entertainment reports, interviews, and social media. She has discussed predictions involving celebrities, personal problems, tragedies, missing persons, paranormal experiences, and other unusual situations.
At the same time, her story exists at the intersection of belief, entertainment, spirituality, and skepticism. Costura describes her experiences as genuine psychic abilities, while supernatural claims in general remain controversial and are not established by mainstream scientific evidence. Therefore, her biography is best understood by separating documented aspects of her career from claims about paranormal abilities.
Who Is Jay Costura
Jay Costura is a Filipino psychic and public personality known for her claimed ability to receive visions, premonitions, and impressions about people and future events.
Her public identity has largely been built around psychic readings, predictions, paranormal investigations, and appearances involving unusual or unexplained situations.
She became particularly famous after appearing on Kapuso Mo, Jessica Soho, where her experiences were presented to a mainstream Filipino audience. Her participation in the program's Gabi ng Lagim series helped introduce her to viewers interested in ghosts, unexplained phenomena, folklore, and psychic experiences.
In 2019, GMA News described Costura as a seer who claimed to be able to predict calamities and tragedies. The report also noted that she had previously worked as a call-center manager before leaving that career as public demand for her services increased.
Her story is therefore more than that of a person who makes predictions. It is also a story about a woman who moved from a conventional professional career into a highly unusual public role.
Jay Costura's Early Experiences
According to Costura's own account, her unusual experiences began when she was still a child.
She has recalled experiencing what she believed were visions or encounters with figures that other people around her could not see. In an interview reported by GMA Entertainment, Costura said that she began experiencing these things when she was approximately six years old.
At first, she did not necessarily understand that her experiences were unusual. Children can naturally interpret unfamiliar experiences differently from adults, and Costura has explained that she initially considered what she was experiencing to be normal.
As she grew older, however, she realized that other people were not seeing the same things.
This realization reportedly affected her relationship with people around her. According to her account, some people became uncomfortable when she talked about what she saw.
The experience eventually became something she had to learn to understand and manage.
Growing Up With a Claimed Psychic Ability
Costura's childhood experiences became an important part of the story she later told about her career.
Rather than describing her psychic identity as something she suddenly adopted as an adult, she has consistently connected it to experiences that she says began during childhood.
For someone growing up in an environment where people may have different beliefs about supernatural experiences, such experiences could naturally produce fear, confusion, or isolation.
Costura has spoken about these challenges in interviews, explaining that she eventually learned to accept what she regarded as a special gift.
Her story illustrates one of the recurring themes in accounts given by people who identify as psychics: the idea that an unusual experience initially feels like a burden before eventually becoming something they learn to understand.
It is important, however, to distinguish Costura's personal testimony from scientifically verified evidence. Her experiences are part of her own account of her life.
Education and Professional Background
Before becoming a widely recognized psychic personality, Jay Costura worked in the corporate environment.
GMA News reported that she had worked as a call-center manager.
This part of her background is particularly interesting because call-center management is very different from the work for which she later became famous.
A call-center manager typically deals with employees, customer-service operations, performance targets, communication, and workplace management. Costura therefore had experience in a conventional professional environment before her psychic career became dominant.
Her professional background also demonstrates that her public identity did not develop in isolation from ordinary working life.
For a period, she lived the life of a working professional while privately dealing with experiences she interpreted as psychic or supernatural.
From Call-Center Manager to Psychic Personality
Costura's transition into full-time psychic work was influenced heavily by the growing public demand for her services.
After she began receiving media attention, people reportedly started approaching her for assistance.
According to GMA's reporting, some people waited for her after work because they wanted to ask her questions or seek her help with personal problems.
This created a difficult situation.
Costura still had responsibilities associated with her regular employment, but the number of people seeking her assistance continued to increase.
Eventually, she decided to leave her call-center career and devote more of her time to the work that had brought her public attention.
That decision marked a major turning point in her life.
She had moved from being a private working professional to becoming a public personality whose work attracted people from different backgrounds.
Her Rise to Television Fame
Television played a major role in transforming Jay Costura from a relatively unknown psychic into a recognizable public figure.
Her association with Kapuso Mo, Jessica Soho gave her exposure to a national audience.
The program has become well known for presenting human-interest stories, unusual events, social issues, folklore, and paranormal subjects.
Costura's appearances fit naturally into the program's interest in mysterious and unexplained stories.
Her story became particularly associated with Gabi ng Lagim, the program's Halloween-themed special.
The special traditionally explores frightening stories, paranormal experiences, unusual encounters, and Filipino beliefs surrounding supernatural phenomena.
For Costura, the program provided a major platform for presenting her experiences to viewers.
Jay Costura on Kapuso Mo, Jessica Soho
One of Costura's most important television appearances came during Kapuso Mo, Jessica Soho: Gabi ng Lagim VI.
The appearance helped establish her reputation among Filipino viewers who were interested in psychic abilities and paranormal stories.
Reports described her as a seer who claimed to have the ability to see future events.
Her story was compelling because it combined personal experiences with predictions and unusual encounters.
Viewers were introduced to her not simply as an entertainer but as a woman who believed that she possessed an unusual ability.
The program's large audience helped amplify her public profile.
After her appearance, more people became interested in her work and sought her out for advice.
Returning for Gabi ng Lagim VII
Costura later returned to the program for Gabi ng Lagim VII.
GMA News reported in 2019 that she would again appear on the Halloween special. The report highlighted her reputation for making predictions about calamities and tragedies.
Her return was significant because it showed that her first appearance had generated enough public interest for viewers to remain curious about her.
Her involvement also reinforced her connection with paranormal television in the Philippines.
Through these appearances, Costura became increasingly familiar to people who followed Filipino television's coverage of supernatural and unexplained stories.
What Does Jay Costura Claim to Do?
Costura's work covers several areas connected with psychic and paranormal experiences.
She has presented herself as someone who can receive impressions or visions concerning people and events.
Her reported activities include:
- Psychic readings
- Predictions
- Premonitions
- Paranormal investigations
- Personal guidance
- Celebrity predictions
- Assistance involving missing people
- Discussions about unexplained experiences
- Interpretations of unusual events
Her work has attracted people dealing with a wide range of personal circumstances.
Some seek information about relationships. Others want answers concerning family issues, missing relatives, deaths, or situations they find difficult to understand.
According to reports, Costura has also become involved in cases involving missing people.
Helping People With Personal Problems
One of the major reasons people have sought Costura's assistance is the personal nature of the problems they bring to her.
People sometimes turn to psychics during periods of uncertainty.
They may be grieving the death of someone they love, struggling with a relationship, searching for a missing family member, or simply looking for reassurance about the future.
Costura has said that people have approached her with questions about family problems, romantic relationships, deaths, and missing persons.
Her role in these situations is therefore not limited to predicting the future.
She also presents herself as someone who listens to people and attempts to provide guidance based on what she believes she perceives.
This human element has contributed to her popularity.
Jay Costura and Missing-Person Cases
Missing-person cases have been among the more serious situations associated with Costura's public work.
According to GMA News, she said that she had helped in cases involving missing individuals.
Such cases are emotionally sensitive because families may spend days, months, or even years searching for loved ones.
A psychic's involvement in such circumstances can therefore attract considerable public interest.
However, claims concerning missing-person cases should be treated carefully. A psychic's statement about a case does not by itself establish that supernatural powers were responsible for locating someone.
The responsible approach is to distinguish between a person's reported involvement and independently verified evidence.
Her Paranormal Investigations
Costura has also appeared in stories involving paranormal investigations.
Her television work has sometimes placed her in locations or situations where people reported strange experiences.
In one GMA report, she was involved in a story concerning people who believed they had encountered a supernatural presence at a beach in Mindanao.
These appearances have strengthened her reputation as a paranormal personality.
Rather than simply sitting in a studio and discussing predictions, she has sometimes participated in investigations involving locations where unusual experiences were reported.
This has made her work more visual and compelling for television audiences.
How Costura Describes Her Ability
Costura has consistently described her ability as something she did not simply choose to have.
According to her interviews, she spent part of her early life trying to understand what was happening to her.
She eventually came to regard the experiences as a gift.
Her interpretation is strongly connected to spirituality.
She has spoken about God and prayer and has emphasized the importance of faith.
This spiritual dimension distinguishes her public identity from the image of a psychic who presents herself solely as a fortune-teller.
The Burden of Her Claimed Gift
Although Costura describes her abilities as a gift, she has also spoken about the difficulties associated with them.
In accounts of her experiences, she has described moments when visions or premonitions made her uncomfortable or afraid.
She has said that certain experiences could affect her emotionally.
GMA News also reported her claim that she sometimes experienced unexplained physical effects after perceiving events connected to crimes.
These statements remain part of Costura's personal account and should not be treated as medically established evidence of paranormal activity.
Nevertheless, they help explain why she has sometimes described her abilities as both a gift and a responsibility.
Jay Costura and Celebrity Predictions
As her public profile grew, Costura began receiving attention for predictions concerning celebrities.
Entertainment media have reported several of her predictions involving famous personalities in the Philippines.
Her celebrity-related predictions have covered subjects such as relationships, careers, health concerns, and future developments.
A 2024 GMA Entertainment report, for example, discussed a prediction she made concerning Kris Aquino.
Celebrity predictions naturally attract attention because they combine the mystery of psychic readings with people whom the public already follows closely.
They also generate discussion whenever later events appear to resemble something that was previously predicted.
Why She Has Been Compared With Nostradamus
Jay Costura has sometimes been described by media outlets and members of the public using comparisons to Nostradamus.
Nostradamus was a sixteenth-century French astrologer and writer whose writings have been interpreted by later generations as predictions of future events.
Because Costura has made predictions about major events, celebrities, tragedies, and other subjects, some media reports have used the Nostradamus comparison when describing her.
Manila Bulletin referred to Costura as “Asia's Nostradamus” in a 2024 report about several of her show-business predictions.
The comparison is best understood as a popular-media description rather than a scientific classification.
Her Predictions About Philippine Show Business
Costura has remained active in discussing the future of celebrities and entertainment personalities.
In 2024, she reportedly discussed several major Philippine celebrities and groups during an interview with entertainment personality Ogie Diaz.
According to Manila Bulletin, the subjects included BINI, Kathryn Bernardo and Daniel Padilla, SB19, Vice Ganda, Willie Revillame, and Joshua Garcia.
These predictions generated attention because the personalities involved already had large public followings.
Her statements were subsequently discussed through entertainment media and online communities.
As with all predictions, however, a responsible assessment requires looking at what was actually said before the event, how specific the prediction was, and whether the later event truly matched the original statement.
Her Views on Other Psychics
Costura has also spoken about people who claim to have psychic abilities.
In a 2021 interview, she reportedly offered advice to other psychics concerning the way they approach their abilities and predictions.
Her comments suggested that she views psychic ability as something that should be handled responsibly.
This is significant because many people who claim supernatural abilities can easily attract large audiences, particularly through social media.
Costura's public comments indicate that she believes such abilities should not simply be treated as entertainment.
Faith and Prayer
Faith is an important part of Costura's public message.
Although she describes herself as a psychic, she has also spoken about God and prayer.
She has encouraged people to maintain their faith rather than depending entirely on predictions.
This position adds an interesting dimension to her public identity.
For Costura, psychic experiences and spirituality are not necessarily presented as competing ideas.
Instead, she has described her experiences within a broader spiritual framework.
She has also acknowledged that not everyone believes in psychics.
That difference in belief is part of the broader conversation surrounding her work.
Jay Costura and Social Media
Television may have introduced Costura to a large audience, but social media has helped her maintain and expand her public presence.
Online platforms allow her to reach people directly without depending entirely on television producers.
Her content can be shared, discussed, commented on, and revisited by viewers.
This has allowed her work to reach audiences beyond those who watch Kapuso Mo, Jessica Soho.
Her online presence has also contributed to the development of a community around her predictions and paranormal content.
Her Online Content
Costura's digital content reflects many of the subjects associated with her television career.
Her online material has included discussions of:
- Psychic predictions
- Celebrities
- Paranormal experiences
- Future events
- Missing persons
- Personal concerns
- Spiritual topics
- Unexplained situations
The digital environment has also changed the relationship between Costura and her audience.
Viewers can now interact with her content directly and discuss predictions among themselves.
This has made her public profile more continuous than it was during the period when television was her primary platform.
The Missing Bride-to-Be Story
One of the more recent stories involving Costura concerned Sherra de Juan, a bride-to-be whose disappearance attracted public attention.
In January 2026, GMA Entertainment reported that Costura became involved after Sherra's fiancé, Mark Arjay Reyes, sought her help. According to the report, Costura visited the family's home in connection with the search.
The story attracted attention because Sherra reportedly disappeared shortly before her planned wedding.
The involvement of a well-known psychic added another layer to an already emotionally difficult case.
It also demonstrated why people continue to approach Costura when conventional answers seem difficult to obtain.
Public Fascination With Jay Costura
The popularity of Jay Costura reflects a much larger human fascination with the unknown.
People have always been interested in questions about the future.
What will happen tomorrow?
Can dreams contain warnings?
Can someone sense an event before it happens?
Can unusual experiences be explained?
These questions have existed across cultures for centuries.
In the Philippines, stories about spirits, supernatural beings, healers, visions, and unexplained events are deeply represented in popular culture and folklore.
Costura's career exists within this cultural environment.
Her television appearances provide a modern platform through which traditional curiosity about the supernatural is presented to contemporary audiences.
Skepticism Surrounding Psychic Claims
A balanced biography must acknowledge the skepticism surrounding psychic claims.
Mainstream science has not established supernatural psychic abilities as a proven human capability.
This means that claims involving visions, predictions, communication with spirits, or supernatural perception should be distinguished from scientifically demonstrated facts.
Costura's supporters may regard her experiences as evidence of a genuine gift, while skeptics may interpret them differently.
The existence of disagreement does not change the fact that Costura has built a public career around these claims.
It simply means that readers should distinguish between her testimony, media reports, and independently verifiable evidence.
Her Influence on Filipino Popular Culture
Jay Costura has become a recognizable figure within Philippine popular culture.
Her appearances on Kapuso Mo, Jessica Soho have connected her with mainstream television audiences, while her online activities have allowed her to develop a wider digital following.
She has contributed to continuing conversations about psychics, predictions, spirituality, and paranormal experiences.
Her popularity also demonstrates how television can transform an individual's personal story into a national conversation.
For many viewers, her story is entertaining.
For others, it raises spiritual questions.
For skeptics, it provides an opportunity to discuss how extraordinary claims should be evaluated.
That combination has helped maintain public interest in her.
The Woman Behind the Public Image
Behind the television appearances and online videos is a woman who has described a personal journey filled with experiences she considered unusual.
Her story began, according to her own account, with childhood experiences.
It continued through a conventional working career.
Then television changed the scale of her public life.
Instead of remaining a call-center manager, she became a recognizable psychic personality.
That transformation is one of the most compelling elements of her biography.
It demonstrates that careers do not always follow predictable paths.
Sometimes a personal experience becomes the foundation of an entirely new profession.
Jay Costura's Career Transformation
Costura's career can broadly be understood in several stages.
The first was her childhood, when she says she began experiencing unusual visions.
The second was her adult professional life, when she worked as a call-center manager.
The third was her transition into psychic work after more people began seeking her assistance.
The fourth was her television breakthrough through Kapuso Mo, Jessica Soho.
The fifth has been her expansion into online media and continued involvement in predictions and paranormal stories.
Each stage contributed something different to the person the public knows today.
What Makes Jay Costura Interesting?
Several factors contribute to Costura's continuing public appeal.
Her childhood story gives her background.
Her professional career gives her a relatable beginning.
Her claimed psychic abilities provide mystery.
Her television appearances provide visibility.
Her celebrity predictions generate entertainment interest.
Her social-media activity keeps her connected with audiences.
And her emphasis on faith adds a spiritual dimension.
Together, these elements have created a distinctive public identity.
Lessons From Her Journey
There are broader lessons that can be drawn from Jay Costura's career even without making a judgment about the supernatural claims associated with her.
One lesson is that a person's career can change dramatically.
Costura began in a conventional professional role before entering the world of television and digital media.
Another lesson is that public recognition can emerge from unexpected circumstances.
Her childhood experiences eventually became central to the story that made her famous.
Her career also demonstrates the power of storytelling.
People are naturally drawn to stories involving mystery, uncertainty, hope, fear, and the possibility of discovering something hidden.
Costura's public career combines all of these elements.
Jay Costura's Continuing Public Presence
Costura continues to attract attention through media coverage and online activity.
Her involvement in celebrity predictions, paranormal stories, and cases involving missing people ensures that her name continues to appear in conversations surrounding unusual events.
Her career also demonstrates how modern public personalities can maintain relevance through a combination of television and social media.
Rather than depending on one medium, Costura has been able to exist across multiple platforms.
That has helped her remain recognizable to both traditional television audiences and younger internet users.
Also Read:
- Hansel Marantan Biography: Age, Education, Career, Controversies and Life Story
- Trevor Magallanes Biography: Early Life, Career, Family, Marriage, and Legacy
Conclusion
Jay Costura's biography is the story of a Filipino woman whose reported childhood experiences eventually became the foundation of an unusual public career.
She began her professional life in a conventional workplace as a call-center manager, but her claimed psychic experiences eventually attracted enough public attention to change the direction of her life.
Her appearances on Kapuso Mo, Jessica Soho, particularly the Gabi ng Lagim specials, introduced her to a much wider Filipino audience. From there, she became associated with psychic predictions, paranormal investigations, celebrity forecasts, personal guidance, and stories involving unexplained events.
Her journey has continued into the digital age through social media and online content, allowing her to reach audiences far beyond traditional television.
At the center of her story is her belief that she possesses a special ability. Whether audiences view that ability as genuine psychic perception, spiritual intuition, entertainment, or something that deserves skepticism depends largely on their own beliefs and interpretation. What can be documented is that Costura has built a significant public identity around these claims and has become a recognizable figure in Philippine popular culture.
Her story remains compelling because it combines ordinary and extraordinary elements: a working woman who experienced unusual events as a child, built a conventional career, appeared on national television, and eventually became one of the Philippines' better-known personalities associated with psychic and paranormal subjects.
For readers interested in Jay Costura, her life provides an intriguing example of how personal experiences, media exposure, public curiosity, and the power of storytelling can combine to create a remarkable career.
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